Shine has been supplying the Sunshine Coast with the best and latest on-trend, women’s fashion for 19 Shining years! You will find our gorgeous boutiques located on the beautiful beaches of Alexandra Headland and Moffat Beach - our original homes since 2001.

Boss Babe, Karen, began the Shine dream back in 2001 when she opened Shine on Alex - a mother and daughter concept boutique inspired by her own relationship with daughter, Annaliese. Supplying the latest, on-trend fashion for kids, teens and women, Karen wanted to empower Shine customers to stand out from the crowd.

Since then, Karen and Annaliese have grown up, and Shine has too! Shine has always reflected Karen and Annaliese’s love for fashion, Sunshine Coast lifestyles and changing demographics, Shine eventually outgrowing kids and preteen clothing. But two things have always remained:

Fabulous on-trend fashion at affordable prices
Shine Stylists - the bubbly, friendly & loveable girls who welcome you to Shine, style you from head to toe, and ensure you stand out from the crowd.